Tuesday Tools: Thunderclap
Thunderclap is a crowdsource for social media. When you create a Thunderclap and reach your goal of 100, 250 or 500 people, Thunderclap sends out the same tweet from all those participants at the same time. Same tweet, all at the same time.
It's like a huge wave of social media tsunami going everywhere--an explosion of your message across the internetwebs! I honestly think the website tells it better than me so I'm going to share it...
If a tweet falls in the forest... Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. By boosting the signal at the same time, Thunderclap helps a single person create action and change like never before.
You don't need a huge following for a successful Thunderclap. A user with 200 Facebook friends could amplify her message better than someone with 3,000 friends. It all depends on your cause's voice and shareability—and how much your friends are engaged. Thunderclap has already reached millions of people. Check out some of the successful projects on our homepage!
The tipping point The beauty of Thunderclap is that it sets the goalposts: one message, one number, one date. It's a common threshold you and your supporters work toward together. It's a tangible way to measure awareness.
So, it's something like this for social media...
Actually, I think this is a better explanation...
ACTION ITEM: Go to Thunderclap and support a message or create your own!
This Tuesday's Tools is more of a thought I had. Let's say that Facebook ads work and you've had some success with them and playing around with A/B ads might be something you're interested in.
What if you could do it for free?
Test which ads might work better that is. Well, why not use twitter and their stats to tell you what works?
Twitter gives you stats of your best posts so why not take that information and use the best tweets as a facebook ad?
Okay here's your chance to laugh at me going--Ha!Ha!Ha! Stephanie--we've been doing that for years!! Or, Ha!Ha!Ha! Stephanie, that's the worst idea ever. Sorry if I'm slow on the uptake but I think I'm going to try it.
ACTION ITEM: Laugh at me while I figure out the validity of such an idea to test with twitter first, then try it on Facebook. Or, maybe do the same thing and let me know how yours works!
Tuesday Tools: Twitter
No, this isn't a use twitter and how to use it or use it or die post...this is a use twitter as a tool post. Or maybe twitter is a tool. That sounded more insulting in my head.
Twitter as a tool other than tweeting? Oh heck yeah! Of course! What's more social proff than a social media service that you see everywhere in your streams? Have you ever tried to reach out to someone on twitter for services?
Not the type of thing where you go...oh, they seem nice, what do they do? And then you go on to buy a service of theirs. But the type of thing where you go looking for specific services.
As I look at my new followers I wonder--hey, I might need their services. But when I think I need a service or someone like my new VA, my first thought is elance, odesk, fiverr, etc.
Have you ever searched on twitter for a resource or service? Doesn't it make sense to go through the people you've connected with for help? Conversly, if you offer a service make sure you have your website and an explaination of what you offer on your profile! Some of you I'd hire right from the info I find there.
ACTION ITEM: Make sure you include the hashtag of what you do so people can find you when looking
The Twitter Plan
I'm not here to tell you guys what your marketing plan should or should not be. I'm here to help you with what you decide your marketing is.
Remember that you can take or leave these tips and only you can tell you how much time, effort and money you want to place in each forum.
Today's Book Planning is for the Twitter users. Below is a link to an article I found very comprehensive. And, comprehensive is what we need! I agree with everything the article says except about sitting down and planning the tweets. For me, when I say something it's sporadic, unpredictable, but that's also a part of me. You can count I'll be there, but you can't count on what I'll say.
If you want to make twitter work...this is the plan--give or take a few minutes! If you call yourself a social media expert (not just a Facebook expert), you really need to know what that means. Below is the no bullshit guide.
Action item: Read this link then take it or leave it.
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~ Sincerley, Your Editor
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