Your book against the horde of Amazon
When a new book comes out in a series, I do a few changes to the previous book of the series. My checklist is as such:
1. Did I add the title of the new book to the back?
2. Did I attach a link to the new book?
3. Did I add an excerpt of the new book?
4. Did I add a personification (a "Dear Reader" note) at the end?
5. Did I leave a link to my email list?
These 5 very small adjustments create sales for your book, how?
I get addicted to a series and if I can just buy the next one after I've finished the last...I've just bought that book without you having to promote, send an email...nothing.
People love convenience.
Actually, let me rephrase that:
People will not go out of their way to buy your book.
I'm sorry, they won't. I LOVE Jim Butcher, Kim Harrison, Patricia Briggs. I consider myself an avid fan of these authors because I actually go OUT OF MY WAY to actively seek their new books...eventually.
You see, I love their books, but do I buy them right away. You see, it's not convenient sometimes to buy their book when it hits the shelves.
I don't have enough money, it's not in the format I want, I don't have time, I'm stuck in Facebook land...whatever.
Don't sneer at me! You don't stalk your favorite author either...and if you do...seek help.
It took me a year to pick up Kim Harrison's latest book and I was waiting for it. But, if she emailed me or if I had a link to the next book when I finished the last--she would've had the sale *BOOM* right then and there.
At the very least link your back log at the end of your latest, greatest novel. The best promotion of a book is a book. Meaning, if you have two, three or sixty-nine books those other books are the best ways to say, hey, I have others...start thinking that your backlog is the payoff and you latest greatest will grow wings, save the world and make it a better place!
ACTION ITEM: Re-upload your kindle book with 2-5 five of the items listed at top.
My efforts are to make this a learning blog where writers can see the flip side of publishing. If you have comments that will improve your experience or have a certain topic you'd like discussed, please contact me through email - HERE.
~ Sincerley, Your Editor
Troll River Publications
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