After scrapping two pennies together and handing them over to Titan InKorp for a very special deal, I received a banner, a mobile phone site, a QR code for Luke's Tale and...the reason why I bought the package...a book trailer!
Researched showed me that book trailers are somewhere in the $200 - $500 range. There was.. Just. No. Way.
Book trailers are a part of marketing but I wasn't going to pay for it when I could do it in my copious amounts of spare time. (Notice how I jumped at the chance to get it outsourced)
The secret to book trailers is...do them yourself. You're a writer, your creative, you can do it--I believe in you! And here's what I was going to do for Luke's Tale before one of my lovely connections offered this special:
1. Pick out photo's of Luke, the actual (dog) inspiration for the book.
2. Write a script. Carol and I did and that's what you'll see in the trailer.
3. Plug everything into a video manager (I had flip in mind but their no longer in business) including music, photos and script.
4. Voila--book trailer!
Now, I was hoping for something a little more homey, but when you're paying 50 cents for a video, you can't beat what I got!
Will book trailers sell books? Probably not. But, it's a good promo piece and people love videos! With no further ado, may I present to you, Luke's Tale the book trailer!
The package I purchase also included a banner...
A QR Code...
And a mobile phone link complete with Amazon link to but the book!
I will admit, I'm not sure where to put this or how to use it other than maybe on here so ya'll can search your phones for it...but I have one!
Also, just so you know, you can get a free QR code at
so don't feel like you have to pay for something like that.
So what's a book trailer's role in marketing? To remind people about your book without you having to scream buy, buy, buy! This is a wonderful reminder and if you make a trailer more on how to solve a problem, or as entertainment than people will watch and enjoy!
What's your Action Item today?
1. Decide how a book trailer will help you promote your book.
2. Ponder if you want to spend the time to make a book trailer.
3. Ask me questions on what kind of trailer you might want to do and we'll brainstorm on your project!
My efforts are to make this a learning blog where writers can see the flip side of publishing. If you have comments that will improve your experience or have a certain topic you'd like discussed, please contact me through email - HERE.
~ Sincerley, Your Editor
Troll River Publications
Books on Kindle