You Tube! I thought I'd never find you!
Over the weekend, me and my author had a conversation that went much like this:
My Author: Do book trailers help sell books?
Me: (long pause) stoic stare.
My Author: oh, I guess that's a no.
My Author: Okay, skip it then.
BUT WAIT! YOU TUBE! YOU LOVE ME! YOU REALLY LOVE ME!
How do I know You Tube loves me? Because it declared it's love with this article...http://mashable.com/2013/05/15/youtube-tresemme-shoppable-video/
"To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today."
That means Luke's Tale video is not just an all for the fun of it! Imagine clicking the video and buying the book! Awesome! That is more useful than anything! Yes, book trailers have now become a viable funnel!
Action Item: Let's explore this click-able You Tube link thing together!
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~ Sincerley, Your Editor
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