If you are an author, you need a team. My team consists of:
You can do it all, but how effective are you?
Plus, while you are creative, another creative person will drive you forward and give you more ideas.
I bring this up because if you have a team, you need coordination. But somethings are easy to track. I'll give you an example.
One author has a bookmark with a QR code on the back. this QR code lets me know it's been "hit" thus seeing if a sale was made by that link.
Another, bitly and other url shorteners, allow you to track how many times they've been "hit" as well.
But the real answer to making sense out of promotions is planning. Have you heard that one a million times already? If you have, there's something to it.
Going into promotions willy nilly doesn't pan out. I've purposely tried both to see results. When your KDP free days come up, do the planning 4 weeks before-hand. Sometimes even a few days is okay, but really, you need to stop "doing" things and plan them. Honest to GOD that is the secret.
There is such thing as the long tail in which I whole heartedly believe in, but people react pretty fast and make decisions TODAY so today's twitter will be seen today. So you know it worked if you (measure) see a rise in sales the day of.
Yes, momentum is valid. I've watched the snowball effect take place. But, for the most part, I've watched promotions go by and notice that people are fast to react.
My efforts are to make this a learning blog where writers can see the flip side of publishing. If you have comments that will improve your experience or have a certain topic you'd like discussed, please contact me through email - HERE.
~ Sincerley, Your Editor
Troll River Publications
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