I’ve been a marketing junkie for six or seven years now and I’ve read what the guru’s say, joe-blow says and all those authorities say. And they are saying pretty much the same thing. Reading articles and such I see very little “case studies” or the secrets and reasoning behind the general ra-ra.
There is no formula because marketing is a creative form. You will not find an itemized bullet list for success. There are no connect-the-dots in marketing. This is why you can find generic tactics and strategies, but no “do this and money pours out” manuals.
I’ve heard—get on social media and gain an audience. But how? Ads? When they say connect person to person, how is an introvert going to connect over the wire?
I can answer these questions for me—but not for you, which is why marketing is creative. You decide what you are going to do.
If you’re tired of reading about tactics and strategies, then you’re thinking about it wrong. You will only find what works for other people. It’s up to you to see beyond the tactic to the strategy and find out if it will work for you.
ACTION ITEM: So chin-up all those who have marketing article burn-out. Take a break, find you strategy and follow that!
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