Another session during #RWA14 was with Laura Kaye dealing with promotions. She describes the difference between Marketing and Promotion as...
Marketing = paid stuff you do
Promotions = Free stuff you do
She focused on FREE this session and explained the 6 things you want to achieve to promote your book.
Now if you're looking at this list and thinking, "huh?" then you might need a bit more explanation. Take a look at each social media outlet. These are the places you'll find the six different types of promotions where most authors find success. For instance, most authors find that Pintrest is a great way to 1) Get exposure for their book, 2) Get Recognition as an author and 3) Can build relationships with readers.
Now look at the chart again. Make sense?
What this does is tell you that maybe your promotion of finding new readers should be concentrated on Triberr, Group Blogs, and Blog Hops, but not Twitter, Facebook or Pintrest. Want sales? Concentrate on your blog, blog tours and Group blogs.
ACTION ITEM: Build a promotions strategy based on this knowledge.
9/24/2014 03:22:03 am
Always figured that but I still hit face book and twitter at least once a day. Good article!
9/24/2014 07:04:26 am
Thank you Tory! Yes, definitely hit the social media daily. I just loved that meme :)
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