Marketing Plan Review

Every year I review the marketing plan for the upcoming events. This is about the month I update, commiserate and consider doing again!

January 1st, 2013 is the official day we started publishing. So it will be a year.  It was also a whirlwind. Amazed I'm still standing, grateful for all my authors, and still sticking to my principles of being an Author's Advocate, I charge into 2014 with a better perspective and new things I want to try.

What I've learned is:

KDP Select ~ New authors that don't mind exclusivity might want to try KDP select. It isn't the end-all-end-all as it use to be, but it does get you reviews and some new readers.

Mailing lists need to be use wisely. Determining what the mailing list is for will help you create and maintain a mailing list. 

Promotions don't have to cost money. You can do a Facebook only sale but paid promotions work. Promoting doesn't have to mean shouting your work everywhere. Promotions can be blogging, guest blogging, articles, tweeting for others and engaging your audience.

Measuring efforts counts! Where did those sales come from? Wouldn't you want to repeat that? It also falls under who your audience is. Find them--or let them find you.

I was tempted to post my marketing excel spreadsheet--but I think it might take another year to streamline the process so it makes sense. When I send it to my authors they go color blind with all the different blocks of highlighted text. Perhaps next year!

Action Item: Get your marketing/promotional efforts organized and ready to go!!

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