Monday Marketing: Let's Talk Strategy

I've been attending The traffic Superhero webinars hosted by Marisa and Murray and I've listened to Jo Barnes, Adam Urbanski, Don Crowther and Alicia Lyttle.
For 2 weeks the Traffic Superhero conference brought in high-powered, impressive entrepreneurs to a free forum in which they can give you some tips and hock their wares. The only one I felt intriqued by was Alicia Lyttle's Daily Deal site 'Traffic Siphon Secrets' where...you can probably guess...we use daily deal sites to gain interest in your product.

My first question was, "Do you work with ebooks and digital products?"
Yes, Alicia Lyttle has.
However, I'm going to spare you the 2 hour presentation (for each webinar and presenter) and give you the main focus on what each stressed as the most important thing about marketing. After 8 hours of taking notes and being pitched $197 deals, the results are in!

The most important thing to connect with your customer/reader is to:
1. Get their email.
2. Get their email.
3. Get their email.

Yep. Every presenter funneled everything into a "get their email" strategy and, they themselves, had a way of getting everyone's email in exchange for a prize or offer.

The one thing that I realized is that it's time to stop learning about marketing and set in to find my way of what works for me. I do have ways to funnel people into a list. I believe I can work on directing people to it now.

The traffic superhero summit also helped me find a new promotional idea to try. Which is--Alicia Lyttle's 'Daily Deal Sites'.

ACTION ITEM: If you don't have a way to get emails, like a link inside your book to something like MailChimp, Aweber or other...plan to set one up and make scheduled emails to your readers.  

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