My greatest latest marketing ploy was something of a team effort!
You see, I'd been wrestling with one of my authors about a particular method she uses in writing that heightens curiosity but drives me nuts.
Of course if I were such a person that takes everything personally, I'd believe she did it on purpose to drive me out of my mind. In reality it's just her writing style...and it's 'fricking perfect for an idea I had because of this thing she does.
I can't begin to explain so I'm going to show you. I've included an exclusive passage from the book Hers to Claim as it is the passage that inspired my marketing ploy.
“Lord Ramsey, I would like you to go with Adonia.” Fleur glanced across the room to Ramsey DeKieran, and Adonia disguised a laugh with a cough when he abruptly straightened after a hard poke from his wife. While the rest of the party sat in the comfortable sofas and chairs around Ari’s office, DeKieran and his new wife had remained lounging, side-by-side, against the wall by the door. Adonia had caught the intense stares and occasional murmurs Ram and Steffania had exchanged throughout the past hour. From the blush that crept up Steffania’s cheeks when Ramsey fingered her exquisite choker of beaten gold, Adonia doubted that either had heard much of what had transpired in the last few minutes.
ADONIA ISN'T THE ONLY PERSON THAT'S WANTS TO KNOW WHAT DORAL SAID!
Am I the only one with the burning curiosity? No--apparently not! See for yourself:
Speaking of cameos and awesomeness - Patricia A. Knight included a feature I'd not seen before (but appreciated the wisdom of) a live-linked Easter egg embedded in the dialogue. Doral whispers something in Ari's ear... The reader clicks the link (and is asked to sign up for Patricia A. Knight's newsletter) and the page reveals the secret whispered.
Well, thank you! But it was something that came naturally. While I am the publisher, I'm a huge fan of Patricia A. Knight! I'm into these characters and think about them. I think about what they might be doing now *dirt thought* and want the best for them. I even wonder how their children might carry into the series.
You see sometimes the best marketing tactics come organically. When you think of marketing as a fun way to let people know about your product it's not icky. I wanted to know what Doral said and PAK gave her readers a way to find out!
ACTION ITEM: What imaginative thing can you do to make marketing fun?
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~ Sincerley, Your Editor
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