Last week we started implementing Digital Marketers 6 Simple Facebook Contests. We started with "Like to Win".
It went for a few days, with a $5 boost and we got about 20 likes.
One of the things that I don't like is that you can't tag people to let them know they won. So while we offered 5 prizes, only 1 person responded and got their prize.
Now, I could do this through Woobox, and that might be the better way to conduct these, but I won't be able to tell you about it until I do.
For the first contest, I consider it a 40¢ per like cost. However, the goal is engagement--not likes. I can see doing these contests once a week will get people coming to your page out of habit.
The cool thing is, you can do these contests on any platform. Twitter, Facebook, Google+ it doesn't matter, you can still adapt it to either. Maybe you'll get better performance than my author, maybe less, but the fact is you'll be doing something. Try it for 3 months and if it's more work than the yield, you'll know it's not something for you. Better knowing than guessing.
ACTION ITEM: Try you hand at Like to Win! Reference this POST for how it works.
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