In the beginning, there is an idea of a cover. If you are lucky, you find it. If you are not, it's probably because you have the idea of the cover stuck in your head and you can't bear to part with it or see another cover for its magnificence.
I agree that most covers "call" to an author. Some respect my eye for covers. I'm not the guru designer end-all-end-all of cover design, but I do the best I can with the budget that I have.
Take for instance, Snow Blood. This series needed 8 covers.
6 for the separate ebook episodes
1 for the ebook full Season One
1 for the print
Why so many? Why so different?
First, sometimes you only have a certain amount of copies you can use for an image. Second, sometimes you want a difference between the print, ebook and audible version. Third, sometimes you want to explore the different possibilities of different styles.
When we did Snow Blood I made a deal with my author. She would get the print cover she wanted, I would get the ebook covers I wanted. It was a compromise.
In the story, Snow Blood is a husky turned vampire dog, but the only creature with enough intelligence and intensity that could pull-off being "Snow Blood" -- was a wolf.
Also, we needed something for the serialized ebooks that looked similar but could be different enough from each other so people could understand these are different books.
For the print and the full ebook of Season 1, I wanted everyone to pay attention to the fact that this was a completely different book--that it was an entire season not just another episode.
In addition to all that, we will be doing another season of Snow Blood -- I'm not sure about the episodes being released separately, but I know there will be another season, and I wanted to make sure both the serial covers and the season covers could be continued in the fashion from Season 1.
For Snow Blood, it was easy. For another serialized story--I'm not so sure. But if I did it again I would make sure to be able to stamp a brand on the covers as well as I did for the Snow Blood serials. I'm very proud of them! Sometimes you just see the image that you know is going to work! I love it when the pieces fall into place!
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