Marketing fiction and Non-fiction books aren't the same. Yet, they are.
I knew I still needed an eye catching cover (yes the cover is part of my marketing strategy).
I still needed a great description.
I still needed to believe in the book.
But where there are similarities, there are differences.
Fiction targets to people who are in a "fun" mindset.
Non-fiction targets to people who are in a "work" mindset. Yes, even the metaphysical self-help book is considered "work" on oneself.
So we carefully planed a winning strategy.
For The Key Class: The Keys To Job Search Success we planned this entire book differently. Yet, the same as Luke's Tale or Hers To Command.
We still needed:
3. A really good gin and tonic to put them all together.
But the difference lies in how we did these things. In some ways the marketing is easier. It's easy to say...this book will change your job searching efforts for the better... than say...this book will entertain you and you must read it!
But I looked at:
1. Who will benefit from this book?
2. Where can I find them?
3. What are the author's credentials?
Pft. I knew John Daly was an expert in planning events, but his recent endeavor of helping young people find a job? The man was simply not putting it out there. What?
My god man! You're changing the world one juvenile at a time and when asked what's new, you give crickets? That changed. When it did, he became know as Santa Barbara's etiquette master.
WORD OF MOUTH.
That's what it takes.
So when you're looking at the differences of Non-fiction and fiction, remember there are fundamental things that each book needs to succeed. But don't think Non-fiction marketing and fiction marketing are too different.
ACTION ITEM: Non-fiction writers, look at what fiction writers are doing to market their books. Fiction writers, look at what non-fiction writers are doing to market their books.
My efforts are to make this a learning blog where writers can see the flip side of publishing. If you have comments that will improve your experience or have a certain topic you'd like discussed, please contact me through email - HERE.
~ Sincerley, Your Editor
Troll River Publications
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